How the top movies of 2018 have been impacting on the toy business.

16 licensed products were purchased every second of the year in the UK in 2017.

NPD Group talks us through the top themes in the toy market.

Toys with movie origin is one of the fastest growing sectors over last four years.

NPD’s UK License Tracker looks at the consumer’s love affair with superheroes.

Sales of games and puzzles jump 240% in week ending March 21, led by Monopoly.

MGA’s unboxing toy brand takes top five spots in latest NPD listing.

Harry Potter, Star Wars, Peppa Pig and L.O.L. Surprise among favourites, says NPD data.

Toy industry needs to look at new, untapped opportunities for growth says NPD.