Start Licensing’s Ian Downes ponders on classic brands and keeping them fresh.
Ian Downes is impressed by some examples of licensee flexibility this week.
Popular exec takes on creative director role as company grows brand plans.
Penguin’s Susan Bolsover & Thomas Merrington on the 150th anniversary.
Bold collaborations caught the eye of Start Licensing’s Ian Downes this week.
Penguin’s Susan Bolsover on classic preschool brands and diversity in the sector.
New range includes an umbrella, purse and wash bag featuring the character.
We delve into the licensing life of Mothercare’s head of character and licensing.
Ronnie Fairweather to retire from Penguin Random House Children’s after 30 years.