Two iconic brands of 1980’s pop culture join forces for limited edition range.
New partnership will lead towards both brands’ unique 1980’s heritage.
Lannoo launching full product line following deal with The Smiley Company.
Including Chris James to retire from Danilo and Brett Smith arriving as head of sales.
The Smiley Company to showcase brand extension programme at Nuremberg.
Egmont will produce range of kids puzzle books using famous cube as inspiration.
Campaign is part of plans to refresh and modernise the look of the brand.