Special 60th anniversary limited edition co-brand planned for launch this year.

Happy Meal initiative will run through 2020 and follows on from two previous successful campaigns.

Including the Rubik’s and Spin Master’s Perplexus Puzzles brands teaming up for new launch.

“Video gaming companies and licensed brands are benefiting enormously from collaboration” says ceo.

Brand to launch events, products and partnerships to mark 2020 milestone.

Licensee makes move into wood and wire puzzles with popular brand.

Brand enjoying success with multi-territory Happy Meal promotion.

Partnership secured with Merge Apps to launch first AR version of best selling toy.

The Smiley Company grows brand with host of publishing initiatives.