Start Licensing’s Ian Downes gets confirmation this week that licensing, collaborations and partnerships are

Start Licensing’s Ian Downes spots some great examples this week of brands working collaboratively w

Start Licensing’s Ian Downes casts his eye over how Christmas and the World Cup

Start Licensing’s Ian Downes finds some examples of how charities are developing partnerships through licensi

Start Licensing’s Ian Downes checks out M&S’ expanded partnership with the England teams this week.

Start Licensing’s Ian Downes switches supermarkets this week and finds further evidence of licensing play

In his first column of 2021, Start Licensing’s Ian Downes highlights the success of Marmite̵

LEGO Group, Asda, Carousel Calendars and Wastebusters and the Tesco team were championed for th

Start Licensing’s Ian Downes spots ways in which Disney’s Frozen 2 is taking over