Angela Farrugia, Lauren Sizeland, Richard Pink, Louise French all signed up.
Wide range of brands on display at this week’s greeting cards showcase.
Brand owner begins TV and social media campaign to back launch.
New capsule collection includes sports-inspired apparel separates.
We find out why the two shows are so vital for the licensing community.
Original Smiley brand teams with baby boutique Olivier Baby for new collection.
Including Smiley Snacks launching exclusively at Lidl later this month.
Including Smiley revealing its latest Zara range and PJ Masks growth in Australia.
How brands and licensees are harnessing the power of the celebrity.