Agency will represent classic children’s title in the UK for an initial two-year period.

Richard Cadell has appointed the company to manage the UK licensing.

Those Licensing People has high hopes for collectable brand and storytelling app.

‘Brand licensing is of pivotal importance’ says md Andrew Newlands.

‘The most important factor in brand licensing is relevance’ say co-founders.

‘The brand licensing sector is in real growth’ says md Ian Downes.

‘We see significant growth in the lifestyle brand sector’ says Corsair’s Terry Lamb.

‘We expect more, bigger brands to look to licensing’ says director Adam Bass.

“Licensees, agents and the brands are all now seeing what is possible.”