Pink Key Consulting’s Richard Pink on the art of using brands in unexpected places.
Start Licensing’s Ian Downes picks some highlights from his licence spotting year.
Innovation in licensed publishing catches the eye of Start Licensing’s Ian Downes.
We chat to head of UK licensing Alastair McHarrie about the popular brand.
Start Licensing’s Ian Downes ponders on Star Wars creating new business for all.
Start Licensing’s Ian Downes takes a look at trends from different industries this week.
Company has launched four bags featuring London tube stations.
Five-year deal will showcase ‘heritage and innovation’ synonymous with brand.
Poster campaign will run across the tube, bus and rail network.