Proceeds from product sample sale at UBM’s London HQ go towards industry charity.
The Brand Licensing Europe team has raised over £1,400 for The Light Fund following a successful product sample sale at its London HQ.
Held on Monday October 30, the sale raised a total of £1,436 for the industry’s charity.
Products were donated by a number of exhibitors at this year’s show – which was either sent directly to UBM’s office or featured in the Product Showcase or Gaming Activation Zone – as well as from The Licensing Awards judging day.
Exhibitors which donated product included BBC Worldwide, Hasbro, Cartoon Network, Sanrio, Natural History Museum, IBML, Juventus FC, Brandgenuity, JELC, Art Ask Agency, TF1, Golden Goose and Capcom among others.
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