Popular exec takes on creative director role as company looks to grow brand plans.
Thomas Merrington has taken on the new role of creative director at Penguin Ventures.
Thomas (pictured) joined the company in 2016 as brand manager for Peter Rabbit and head of product development, and has since spearheaded some of the team’s most ambitious projects.
These include the Festival of Light at Longleat and the Beatrix Potter window at Fenwicks for last Christmas during the 150th anniversary year for the brand, as well as the Peter Rabbit playground at Willows Farm which launched at Easter 2016.
In his new role, Thomas will set the creative direction for all Penguin Ventures brands by developing new style guides and assets to support licensees, retailers and partners.
Alongside the existing brands and properties, Thomas will also be involved in identifying new brands to add to the Ventures portfolio and he will have a focus on developing the live, theatrical and experiential business.
Susan Bolsover, head of licensing and consumer products, said: “Thomas marries together a creative flair with a keen commercial eye which has been invaluable in our growth and commercial success as we take our brands into new and exciting areas.
“His incredible work on the Potter 150th anniversary campaign was the perfect way to showcase his talents and we look forward to seeing how Thomas works his creative magic across our other brands.”
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