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Tu continues to brand build with NFL and Admiral

Sainsbury’s building on success of sporting lifestyle clothing ranges with new launches.

Sainsbury’s is continue to build on the success of its sporting lifestyle ranges, with the launch of new collections from National Football League and Admiral.

Sainsbury’s is the only supermarket retailer that offers official NFL licensed product and it certainly made the most of this ahead of Super Bowl 2018, launching nine new NFL styles.

Five of these, NFL logo tee, two Vintage Superbowl logo tees, and for the first time at Tu, one each NFL Shield Logo sweatshirt and hoodie featured on a plinth in-store.

The four remaining options were on the Tu Clothing website only and consisted of a selection of team logo sweatshirts.

In addition and available online and in 150 stores, February and May 2018 sees the launch of new spring/summer Admiral Retro and Gold products.

Textured knitwear, shirts and polos form the basis of the February range while, in time for high season, shorts will be added.

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