Early commitment underlines confidence in brand says Universal’s Hannah Mungo.
Jurassic World has become the fourth highest grossing film in cinema history – taking over $1.6 billion at the global box office – so it’s no surprise that the licensees are roaring and ready to go for the launch of the sequel next summer.
The UK licensing programme for Jurassic World: Fallen Kingdom now boasts 27 licensees across a swathe of categories.
Hannah Mungo, country director UK & Ireland consumer products at NBC Universal Brand Development, said: “This will be a focused UK campaign with opportunities to maximise the popularity of the franchise throughout 2018, starting with a focus on the classic movie and moving into activity for the release of Jurassic World: Fallen Kingdom, followed by back to school and subsequently the DVD release.
“Early commitment from such strong licensing partners as these indicates the confidence we all have in this much loved entertainment brand.”
UK partners include Aykroyds, TDP Textiles, Fabric Flavours, White Optics, Roy Lowe & Sons, Trademark Products, Fashion UK and Smith & Brooks for apparel and accessories; Character World, Corsair and DNC for homewares; Danilo for cards; Mondo SPA, Skyrocket Toys and Cartamundi for toys and games; Whitehouse Leisure for arcade plush and games; Finsbury Food Group and Bon Bon Buddies for cakes and confectionery; Procos for party supplies; Carlton Publishing, and RMS and IG Design Group for activity products; Sambro for novelty; Kid Design for audio electronics; and Pyramid for social stationary and posters.
UBD is aiming to sign final categories such as outdoor and wheeled toys, consumables, accessories, gifting, room solutions, puzzles and games at Brand Licensing Europe this week.
Global, master global toy partner Mattel and LEGO Systems will lead the retail roll out with toys across a variety of play patterns.