Company on board as giftware licensee for The Happy News from designer Emily Coxhead.
Widdop & Co is looking to spread a bit of happiness with its latest range, having been appointed as giftware licensee for The Happy News.
Created by Emily Coxhead, The Happy News started life as a newspaper devoted to happy news only.
DRi Licensing is now helping to build up the consumer products programme.
The launch of Widdop & Co’s new range will take place at Spring Fair 2018.
The collection will include jewellery and accessories, mugs, bags and an original range of photo frames, all featuring Emily’s heart-warming messages, quirky touches and hand-drawn illustrations.
Alicia Davenport, licensing director at DRi Licensing, commented: “This uplifting and absolutely on-trend brand connects with audiences of all ages and we’re delighted to welcome Widdop and Co on board.
“They boast an enviable reputation in the giftware industry for strong designs and innovation within their range and we’re looking forward to a successful launch at the start of 2018.”
Stephen Illingworth, product development director at Widdop and Co, added: “The Happy News captures the current zeitgeist, connecting with audiences of all ages.
“The mix of colourful and fresh illustrations and heartfelt text is a dynamic combination and we’re thrilled to be part of the next exciting chapter of Emily’s journey with the launch of her first giftware range.”