Toy company to launch a new version of Top Trumps for preschool brand.
Preschool property The World of Dinosaur Roar is getting its own Top Trumps game, after brand owner Nurture Rights secured a deal with Winning Moves.
Launching in spring/summer 2018, the Top Trumps cards will feature the brand’s colourful dinosaur characters, as well as facts and figures about each dinosaur. These will be verified by Professor Paul Barrett of the Department of Earth Sciences at London’s Natural History Museum.
In the longer term the property may appear in board game format, as well. Winning Moves also has the rights to other board game versions of The World of Dinosaur Roar.
The agreement was secured licensing agent Bulldog Licensing on behalf of Nurture Rights.
Charlotte Waalkens, licensing manager at Winning Moves, said: “The exciting, colourful characters in The World of Dinosaur Roar are perfect for card games – and our popular and much-loved Top Trumps game is the ideal stage for these larger-than-life characters.
“We’re certain that kids and adults alike will love this dinosaur-themed editions of their favourite game.”
Nick Barrington, md of Nurture Rights, added: “We are delighted to have the opportunity to bring together The World of Dinosaur Roar and a respected leader in the games field.
“Winning Moves has done a great job in bringing this entertaining, beautifully illustrated and educational property to this iconic game.”