New alliance will bring specialist licensing PR services to Asia.
Japan-based Asian brand licensing agent and consultancy, ZenWorks has confirmed a new strategic partnership with UK-based specialist licensing PR company, Kilogrammedia.
The two companies will now work together to offer mutual support and provision.
Kilogrammedia will extend its client services to ZenWorks’ wide-ranging Asian client base and market, while ZenWorks will expand its service to its clients by offering Kilogrammedia’s public relations skills.
ZenWorks’ Roger Berman (pictured) commented: “With Asian content holders gaining an ever-increasing presence in global markets, we identified a need to offer licensing industry specific PR services in this region.
“Our tie-up with Kilogrammedia, as a PR agency exclusively focused on licensing and broadcast and its excellent reputation in that field, make it an ideal partner for ZenWorks and our clients.
“We are looking forward to building a strong and lasting partnership.”
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