Character World’s Tim Kilby on why one size doesn’t fit all at retail.
The retail landscape is ever-changing and that has probably never been more evident than now, and for licensees this presents a whole new set of challenges.
The Source asked some key names how they see the future of licensed product at retail and where potential further growth could come from.
Today: Tim Kilby, brand director, Character World
“2018 is all about being nimble on your feet in the ever-changing retail landscape. Some retailers are gone, some are growing rapidly and others need help.
One size doesn’t fit all and we make we offers retailers a tailored package that perfectly meets their customers’ needs. For Character World, we see all this as an exciting opportunity for growth and licensed brands are key to retail success in our category.
Wage growth exceeding inflation is great, but interest rate rises counteracts any gains, so retail prices are still a huge factor in consumer decision-making. Digital is exploding and retailers are prioritising this channel, and rightly so with footfall declines in the high street.”
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