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“2019 has been an exciting year for us so far”

Rainbow Designs’ Mark Standen talks The Very Hungry Caterpillar, Dumbo and Abominable.

Now that we’re half way through 2019, Source catches up with a selection of licensees to find out how the year has been so far, the main challenges and big successes and what hopes they have for the remainder of the year.

Today: Mark Standen, sales manager, Rainbow Designs

“2019 has been a very exciting and an extremely busy year for us so far. We unveiled our new Tiny & Very Hungry Caterpillar collection at the London Toy Fair with a party to celebrate the 50th Birthday of Eric Carle’s The Very Hungry Caterpillar and we are looking forward to seeing the range on the shelves this month.

In March, our new Dumbo range flew in – and flew out which was great to see and Elmer is also celebrating a milestone anniversary of 30 years in May. We have also refreshed our My First Peppa range ahead of the 15-year celebrations in September.

We also have high hopes for the Usborne Books award winning That’s Not My… range of nursery toys arriving in July and the new Spot collection launching in the autumn as well. If that isn’t all, we are all extremely excited for the launch of the official plush collection for DreamWorks’ Abominable.”

This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.

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