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“2021 has continued to throw moveable goals into our path”

Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.

Today: Michael Ball, sales director, Drew Pearson International (Europe)

“2021 has continued to throw moveable goals into our path and the business has had to be flexible to react quickly to changes.

It has been great to see retail stores finally opening and trading again, while online retail has been key during the lockdown period and we will continue to develop this business further. The major supermarkets are still trading well in our product area, although pressure on price is, as always, a constant. Many retailers are ramping up the change to sustainable materials and our supply base has been able to react to this well.

The sharp and continued increase in freight costs has put further pressure throughout the supply chain. We are working hard with our shipping department to minimise the impact, but there is no getting away from the effect this has already had on margins and shipments.”

This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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