Publisher is on track to sell over one million annuals this year with over 2,500 dedicated FSDUs secured at retail in the build up to this Christmas.
Little Brother Books has revealed its heavyweight line-up of titles for Christmas 2021, with the publisher aiming to be the UK’s number one publisher of licensed annuals and seasonal titles for the fourth consecutive year.
LBB is on track to sell over one million annuals this year, with over 2,500 dedicated FSDUs secured in many major retailers in the build up to this Christmas.
On sale from September there will be 12 annuals in the collection, including four new titles and brands joining the LBB stable.
Following an agreement with The Point.1888, there will be 2022 titles for Blippi and CoComelon, while also new is the Gigantosaurus Annual 2022, licensed through Riverside Brands, plus the Ultimate Guide to Among Us.
The other eight titles featured in the 2022 line-up include Shoot Annual 2022, L.O.L. Annual 2022, Barbie Annual 2022, World of Dinosaurs 2022 by JurassicExplorers, Little Mix 2020 Special by PopWinners, as well as three additional ‘Ultimate Gaming Guides’ – GamesWarrior’s Ultimate Guide to Fortnite, Roblox and Minecraft.
Little Brother Books started 2021 in a strong shape, having retained its position as the number one publisher in the sector at the end of 2020. In a year that presented multiple challenges, it expanded its retail listings and partnerships even further, bolstered by highly visible in-store POS and displays.
This year LBB is set to further extend its market position, with additional exclusive retailer support and dedicated displays in high profile stores.
“Like many businesses, without doubt 2020 was a rollercoaster but we came through it with flying colours and unbelievably had our most successful year to date,” commented Matthew Reynolds, md at Little Brother Books. “It meant we had to focus more than ever on new and existing retail partnerships to demonstrate that our leading products and brands were the ones to support and will deliver much needed incremental impulse sales for 2020.
“I’m pleased to say that our number one ranges delivered exactly what we promised. This success has given us the perfect opportunity to continue a growth trajectory for 2021.”
Matthew continued: “Having four exciting new titles on board with us is testament to the continued demand for Annuals which appeal from preschool to young adults alike. We can’t wait to see them hit the market from September this year. Annuals are a very important part of Christmas stocking filler purchases and the significant volumes we and our retailers sell each year shows families love to buy them at Christmas.”