Rainbow secures deal with Sony Pictures Television’s popular channel.
Rainbow’s 44 Cats is to hit UK TV screens later this year, with Sony Pictures Television Networks’ snapping up the show for its free to air Pop channel.
The programme – which follows the adventures of four kittens, Lampo, Milady, Pilou and Meatball who are part of a music band called The Buffycats – will launch on Pop in September.
Their adventures explore the themes of friendship and altruism, with the four cats enjoying helping others and finding creative solutions to everyday hitches by dealing with themes like tolerance, diversity and acceptance.
“We are absolutely thrilled with this new broadcast deal, as Pop TV have such a big presence and reputation in the UK,” commented Andrea Graciotti, head of sales, TV series, movies and co-productions at Rainbow. “This adds to the buzz surrounding the brand, that is receiving a great response from across the international TV market.”
Sarah Muller, vp children’s and youth entertainment programming at Sony Pictures Television Networks, added: “44 Cats is a perfect fit for Pop, with its blend of friendship and fun… and cute kitties.”