Licensed product distributor, AAA Merchandise has expanded its range through the acquisition of the Groovy brand.
After acquiring Groovy’s brand rights and stock, AAA now offers more licensed softlines alongside its popular Christmas jumpers and collectables.
“This acquisition is an exciting step forward in our journey to deliver the best in licensed products,” commented Simon Ward, director of AAA Merchandise. “It allows us to broaden our reach and introduce a fantastic range of softline products that complement our existing portfolio. We’re thrilled to continue Groovy’s legacy of quality with AAA’s expertise and vision.
“We’re bringing back all the previous bestsellers and developing new ones, featuring brands like Harry Potter, Lord of the Rings, Superman, Batman and more.”
The expanded range includes gifting items such as bathrobes, rugs and additional home décor and apparel.
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