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Aardman strengthens Shaun the Sheep in China

Popular brand finds new home on Chinese platform, Tencent Video.

Aardman has secured a new deal with Tencent Video which will allow the studio to further grow its audience for Shaun the Sheep.

The platform – which is the leading online video streaming platform in China – will become home for Shaun the Sheep’s 170 x 7’ episodes, including series six which launched earlier this year.

The placement with Tencent Video complements Aardman’s worldwide deal with Netflix for the entire Shaun the Sheep catalogue.

“Our new deal with Tencent Video is a truly exciting next step for our business in China and a great moment for the studio,” commented senior distribution and acquisitions manager, Robin Gladman. “Tencent Video will become a fabulous new home for our biggest global brand Shaun the Sheep and help us reach millions of families across the territory.”

Aardman is also continuing to build its Chinese licensing programme for the brand, alongside agent UYoung.

Most recently Shaun the Sheep has collaborated in a creative promotional partnership in China with a line of children’s clothing with Italian high fashion sportswear brand FILA.

The Shaun the Sheep x FILA Kids ‘Shake it with Shaun’ themed campaign was announced with a vibrant teaser video on Children’s Day (China), which achieved 11 million views in 24 hours. The new product range consists of apparel, footwear and accessories for children and the launch will be supported by in-store activities featuring Shaun the Sheep character costumes and interactive dance machines for shoppers to enjoy, as well as a Tik Tok online dancing challenge.

In addition, attractions and live experiences for the brand also continue in the territory including national touring stage show Shaun the Sheep – The Alien Visitor (in partnership with Hand in Hand Theatre Company) and Shaun the Sheep Go To Sanya, launching at the Mangrove Tree Resorce World, Hainan in summer 2020.

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