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Acamar boosts storytelling output with new audio-led Bing content

Acamar Films is launching new audio and digital content for UK audiences for its hit preschool brand, Bing.

From smart speaker audio stories, interactive audio games and sing-along songs, there is an ever growing range of options for preschoolers to engage with the characters and stories from the show.

Teaming up with the BBC, Bing’s bedtime story Hoppity Voosh and the Moonkeeper has been developed into an animated, interactive story for the CBeebies Storytime app. The free app aims to encourage a love of stories in children’s early years and supports literacy, vocabulary and reading skills.

Meanwhile, Bing Time – the property’s Amazon Alexa voice skills – gained a ‘playtime music’ playlist and two new audio stores this month, Voo Voo and Musical Statues Story. This brings the current Alexa offering to six stories, two games and two music playlists, with more stories to come in December.

New partner tonies also added Bing to its character portfolio in May, while this summer will also see a refresh of the Bing: Watch, Play, Learn app with new audio stories joining the available episodes and games. First launched in the UK in September 2019, the app has now exceeded two million downloads across five markets.

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