This ad will be closed automatically in X seconds.

Acamar celebrates further UK growth for Bing

Company heralds new licensees, renewals and successful toy launch for preschool brand.

Acamar Films is heading for further growth with Bing in its biggest market, the UK.

The company has welcomed Madrid-based Stor to the licensing programme for the preschool hit. The company will introduce a range of drinkware, feeding and storage products featuring the character, available from February 2020. Stor has extensive distribution across the UK and the deal will also tap into the licensee’s expertise in the Polish and Benelux markets.

Earlier this year, Acamar Films also signed a deal with toy company 8th Wonder that will expand the brand’s toy category when a new line of wooden toys debuts in the UK in Q4 this year.

As a further seal of approval, Acamar has signed a plethora of deal renewals, cementing some of its long-standing partnerships for Bing across key categories:

  • Ravensburger – puzzles and games
  • Dreamtex – bedding
  • TDP/Aykroyds – nightwear and essentials
  • Amscan – partyware
  • Redan – magazines.

Recent months have also demonstrated retail sales success, with Acamar Films and Golden Bear delighted by strong toy sales following the initial toy launch in July.

An above-the-line marketing campaign that includes TV advertising will go live next week in the lead up to the Christmas season. Alongside commercial success, the range has also attracted critical acclaim with Golden Bear’s Light-Up Talking Bing with Hoppity scooping a Gold medal in the 2019 Independent Toy Awards.

“As the home of Bing, the UK has always been a key market and we’re thrilled that Golden Bear’s new toy line has created a halo effect across the property,” said Sandra Vauthier-Cellier, chief commercial officer at Acamar Films. “As we look to the future, we’re excited to be welcoming these new partners and renewing our partnerships with such core licensees.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
BenShermanTeamGB500x500
 
Retail capsule collection features polo shirts, t-shirts and jackets, with Rankin photographing top British athletes for the marketing campaign....
MilltagWH500x500
 
Cycle clothing specialist has taken inspiration from the classic Hammers away kits of the 60s and 70s for new range....
DSEngage500x500
 
DSI's annual clients' conference will go live on Tuesday 18 May and Wednesday 19 May....
Amazonbox500x500
 
New roles across the UK will bring retailer's total workforce to more than 55,000 in 2021....
BrandInformerlogo500x500
 
Including licensing specialist Victoria Preston launching The Brand Informer online platform to connect retailers to brand owners....
JBPrimark500x500
 
Baloo and Mowgli arrive at fast fashion retailer on apparel, accessories and home décor....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.