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Acamar Films teams with United Food & Beverage for key Bing deal

Acamar Films has secured a new pan-European deal with United Food & Beverage Group, which will see a range of food products for the younger preschool market launch across EMEA featuring its Bing property.

With a staggered roll out launching from SS25, the new product line will include a variety of wholesome, child-friendly snacks including corn teething sticks, raisins, rice cakes, biscuits and fruit smoothies.

The products have been developed to meet the nutritional needs of growing children, while also catering to their tastes and preferences.

“We are incredibly proud to be partnering with United Food & Beverage Group to bring these new products to market,” commented Katie Rollings, chief licensing officer at Acamar Films. “Our aim has always been to provide parents with high-quality options that they can trust for their little ones. This new range is a natural extension of our mission to help young children grow, and we can’t wait to see these products in the hands of families across Europe.”

Yuri Roosblad, director at United Food & Beverage Group, continued: “We are very excited to partner with Acamar Films to launch our new range of baby-grade products. This partnership aligns perfectly with our mission to bring high quality, innovative products to the industry and marks a significant step forward in our efforts to introduce products which will resonate strongly with our target audiences.

“We feel that combining our expertise and resources with those of Acamar Films will support us in our mission.”

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