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Acamar teams with Scummy Mummies for Bing promo

Social media campaign #WhatWouldFlopDo kicks off with comedy duo for two-week period.

Acamar Films has teamed up with comedy duo the Scummy Mummies for a new social media campaign aimed at parents with preschoolers and Bing fans during the summer holidays.

Ellie Gibson and Helen Thorn of the Scummy Mummies will be posting funny photos of their own challenging parental moments, using the hashtag #WhatWouldFlopDo and encouraging other parents to do the same.

The campaign launched on August 1 across their digital channels including the Scummy Mummies blog, podcast, Facebook page and Twitter account, with the majority of the activity driven from their Instagram profile @scummymummies for a two-week period.

The activity is designed to encourage parents to celebrate the highs and lows of parenting a preschooler and those subsequent challenges experienced, whether that be potty training, getting dressed or messy mealtimes.

The Scummy Mummies will be encouraging their followers to share their own parenting challenges while using the hashtag #WhatWouldFlopDo. From there, the duo will select their favourite post, and the winner will win a visit from Bing and Flop to their child’s nursery or preschool.

Acamar has timed the campaign to support the launch of a new toy from master toy partner Fisher-Price, Toilet Train Bing.

Lee Harris, head of marketing at Acamar Films, commented: “We are thrilled about this collaboration with the Scummy Mummies.

“We can’t wait to work with them to celebrate the humour in the moments that can otherwise feel exhausting or overwhelming and we look forward to engaging our target audience in a completely new and innovative way.”

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