This ad will be closed automatically in X seconds.

adidas Originals clicks once more with LEGO

The Danish brand brings its signature aesthetics to one of adidas’ most iconic silhouettes.

Having first come together for the A-ZX series, this season adidas Originals and the LEGO Group have teamed up to present the ZX 8000 ‘Bricks’ collection.

Bringing the Danish brand’s signature aesthetics to one of adidas’ most iconic silhouettes, the collection marks the next stage in a partnership inspired by limitless creativity.

The footwear collection plays host to six trainers, each made up in one of the primary LEGO colours: Red, Green, Yellow, Blue, Black and Grey.

The classic construction is based on the original ZX 8000 material composition, while each pair in the collaborative Bricks offering features a mesh upper matched with synthetic suede overlays, a ghillie lacing system, plus a TPU heel counter which emulates the texture of LEGO bricks.

Accompanying the launch of the collection is a campaign which follows the journey of the ZX 8000 silhouette as it is constructed piece by piece by LEGO minifigures.

The collection will launch on Friday 7 May.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Retail capsule collection features polo shirts, t-shirts and jackets, with Rankin photographing top British athletes for the marketing campaign....
Cycle clothing specialist has taken inspiration from the classic Hammers away kits of the 60s and 70s for new range....
DSI's annual clients' conference will go live on Tuesday 18 May and Wednesday 19 May....
New roles across the UK will bring retailer's total workforce to more than 55,000 in 2021....
Including licensing specialist Victoria Preston launching The Brand Informer online platform to connect retailers to brand owners....
Baloo and Mowgli arrive at fast fashion retailer on apparel, accessories and home décor....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.