Adidas steps up with Game of Thrones inspired range

Collaboration with HBO sees six limited edition Ultraboost trainers launch.

Adidas has unveiled its latest brand collaboration – teaming up with HBO’s Game of Thrones for a limited edition trainer collection.

The range includes six limited edition Ultraboost trainers, each representing one of the houses from the award winning show – which returns for its eighth and final season later this year.

According to Fashion United, the trainers have been designed with reference to the different warring factions of Westeros. They include features such as the faction’s sigil on the tongue and motto on the heel tag, while each shoe also has the signature Boost midsole technology.

“Collaborations with franchises like Game of Thrones are part of our DNA,” said Alberto Uncini Manganelli, general manager of Adidas Running. “When brands and television series alike are able to move beyond their primary platform and spill into popular culture, we see inspiration.

“The project is yet another example of our open source strategy by which we treat our most iconic silhouettes as a canvas upon which we can tell a story.”

Jeff Peters, vp of licensing and retail at HBO, continued: “The Ultraboost x Game of Thrones collection represents the fusion of two powerhouse brands in a form that is sure to be highly sought after by athletes, sneakerheads, fashionistas and Game of Thrones fans alike.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
NQwinners2019500x500
 
£12,000 raised for industry charity at popular annual event in Manchester....
LFNQ2019500x500
 
Check out our gallery from last night's event at Manchester's Hotel Football....
MTYTesco500x500
 
Customers are being given the chance to win a £1,000 shopping spree....
NatGeoBigBang500x500
 
Licensing partners support brand at event for young scientists and engineers....
NewPetercoin500x500
 
Including Penguin Ventures and The Royal Mint teaming for a new Peter Rabbit coin....
Stadialogo500x500
 
Google's Stadia will push gaming to the next level, says The Insights People's ceo....
Get the latest news sent to your inbox
Subscribe to our daily newsletter