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ADK Emotions readies for 20th anniversary of Beyblade with new activity

Archive episodes from the first generation of Beyblade debut on official YouTube channel ahead of new product launches this summer.

Japanese IP specialist, ADK Emotions NY has unveiled that iconic archived episodes from the global anime and toy franchise Beyblade have debuted on the brand’s official YouTube channel.

The classic Generation 1 content is now available for fans to watch on demand, kickstarting a celebration for the brand and laying the foundations for its 20th anniversary in 2021.

There will be weekly classic episode drops in both English and Latin American Spanish on the brand’s YouTube channels, which boast more than two million subscribers (ex. Asia).

All episodes are being promoted by a robust social media campaign which aims to serve both long-time fans and a new generation. The Beyblade Geeks – long-time Beyblade YouTubers – have also come on board to release a special episode that will give fans past and present alike a chance to dive into the storylines and concepts of Generation 1.

ADK Emotions NY will also be releasing new Beyblade Generation 1 apparel on Amazon this summer.

New content in the form of Beyblade Burst has been championed by international broadcasters and has enjoyed a profile presence on Netflix and YouTube, where over 1,600 videos have been seeded and achieved 360 million global views.

In September, a digital EP featuring the series theme songs will be released on all major digital distribution platforms including Spotify, iTunes and Google Play Music.

A successful year for Beyblade Burst will be crowned by a digital activation in the autumn which aims to bring together both Beyblade influencers and fans.

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