This ad will be closed automatically in X seconds.

Admiral brand expands in Nordic territories

BrandMachine to take English football brand into new territories.

English football brand Admiral has secured a long-term licensing agreement for the Nordic territories with BrandMachine.

The deal will see BrandMachine – a supplier of apparel and activewear – take the oldest English football brand into territories including Norway, Sweden, Denmark, Finland and Iceland.

BrandMachine has the licence for Performance, Retro, Essential and Gold collections. Ranges will be hitting retail for spring/summer 2020.

“This deal is an exciting one for us,” said Theo Hamburger, head of business development at Admiral. “Continuing to push the brand throughout European territories where the brand’s history and heritage are recognised are so important to us.

“We know how strong the brand is across the Nordic region, especially in Norway reaching the European cup final with Malmo FF.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
LA2019logo500x500
 
Closing date for the Product categories is Friday May 31, so don't miss out....
PusheenRetail500x500
 
First five events in Dublin are a hit with more planned across key cities during the summer....
AFlogo500x500
 
Trade show will be moving to the Atrium at the NEC as part of a re-edited offering....
TrollsLego500x500
 
Including The LEGO Group to create construction sets inspired by Trolls World Tour....
DSRira500x500
 
Dependable Solutions to host event during Licensing Expo at Ri Ra Irish bar....
ResEvil2500x500
 
Decline in shopper numbers, fewer major gaming and music releases, HMV store closures cited....
Get the latest news sent to your inbox
Subscribe to our daily newsletter