This ad will be closed automatically in X seconds.

AFC Ajax and adidas launch third kit inspired by Bob Marley

Dutch football team, Ajax, together with adidas, has launched a 2021/2022 third kit inspired by Bob Marley.

The kit is described as a tribute to the Ajax fans and the love shared by the club and its fans for the reggae legend and his iconic song, Three Little Birds.

The black kit features red, yellow and green details. On the back of the jersey, just below the collar, it features a subtle reference to the song, with three little birds sitting on Amsterdam’s Andreas crosses. The kit will be worn in this season’s European matches, alongside Ajax’ home kit.

The story of Ajax, Bob Marley and Three Little Birds started in August 2008, when Ajax played a friendly match against Cardiff City. The Ajax fans were asked to remain in the stands after the game. To entertain the patient fans, the stadium DJ played several tracks, one of which was Three Little Birds, with the fans instantly embracing the song.

The kit features a jersey, shorts and socks, with Amsterdam’s Andreas crosses prominently highlighted on the socks. In addition, there is also a track top, track pant, sweater, t-shirt and Samba footwear.

The deal is a tie up between AFC Ajax, adidas, the Bob Marley family and Bravado.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
PBThatsNotMy500x500
 
Specialist apparel licensee, Poetic Brands has secured a new deal to design, manufacture and distribute apparel for the UK market celebrating successful children’s publishing brand, That’s Not My…...
FabacusCP2500x500
 
The first product range from Chinti & Parker to feature the DPP technology will be an exclusive Peanuts capsule collection. ...
PSCrane500x500
 
Amusement and arcade games specialist UNIS Technology has joined forces with Toikido, to unveil Piñata Smashlings crane....
B&LLAstrophylineup500x500
 
A host of retail names including Boots, DFS, Dunelm, FatFace, Homebase, Iceland, Matalan, Next, Primark, Sainsbury's, Tesco and TJ Morris will be among those celebrating the achievements of the brand and lifestyle sectors over the past 12 months on Thursday 25 April....
JamesWalkermarathon500x500
 
James Walker, ceo at Character World Brands, is no doubt feeling tired but proud today after having completed the London Marathon yesterday (21 April), running to raise funds for Alzheimer’s Research UK....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.