PGS Entertainment secures deal for show to appear for the first time in the territory.
The popular Alvinnn!!! & the Chipmunks series is heading to China, marking the first time the show will appear in the territory.
PGS Entertainment – which is the international distributor (excluding France) of the show, which is produced by Bagdasarian Productions in collaboration with Technicolor Animation Productions – secured the deal with Shanghai Senyu Media.
Originally created in 1958, The Chipmunks are one of the largest family franchises in the world.
The new series is currently being aired on more than 70 Nickelodeon channels internationally, as well as over 110 leading free to air platforms. Season five has recently gone into production with all first-run partners on board including Nickelodeon (international channels including the US (excluding Brazil)), Super RTL (Germany), Gloob (Brazil) and Canada’s Telequebec (French) and Family Channel (English).
“We are pleased to bring our franchise to one of largest markets in the world,” said Ross Bagdasarian, co-owner of the franchise.
Philippe Soutter, co-founder of PGS, added: “Securing broadcast in China for Alvinnn!!! was a priority for us. It’s one of the biggest territories, which will boost viewership and awareness significantly when it launches.
“We’re committed to continuing our role of placing Alvinnn!!! on premium networks across the world, and this new partnership with Senyu will help us build an even brighter future for Alvinnn!!! for many years to come.”
Chang Fan, vp of Shanghai Senyu Media, continued: “Senyu cherishes the partnership with PGS and we together achieve the intense preparation work for the arrival of Alvinnn!!! & the Chipmunks in China. We hope to continue our collaboration to enrich animation content for family audience in China.”