Born to License has named Alyssa Gourlay as vice president of North America.
Alyssa (pictured) – who has over 15 years experience in licensing at companies including The Sharpe Company, Haven Global and, more recently, Wildbrain CPLG – will oversee the company’s North American operations.
The role includes supporting Born to License’s growing list of US clients such as Evry Jewels, Val Cucina and Dream Big Little Co., as well as securing new clients in the region.
“Our Born to License business is growing quickly and Alyssa has the experience, leadership skills and entrepreneurial spirit we need to scale higher,” commented David Born, founder and ceo at Born Licensing. “She has a proven passion for licensing and I’m excited to see our North American business thrive under her leadership.”
Alyssa Gourlay, vp North America at Born to License, continued: “Born to License’s fast-paced growth highlights a real need within our industry to innovate. Working with Born to License enables the industry to expand into untapped categories, innovative product offerings and explore new routes to market, with the comfort that the licensee is being supported by a world-class team of licensing professionals. I am immensely excited to lead the expansion of Born to License in the North American market.”
Born to License is on track to launch over 1,000 licensed skus by end of 2024 including jewellery collections, apparel drops and homeware ranges.
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