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Home of Black Friday customer experience also due to return to London across four days.

Amazon is due to launch its biggest ever Black Friday sale from November 22 until November 29, the retailer has confirmed.

This year will mark Amazon’s tenth Black Friday sale since it introduced the event to the UK in 2010.

It will begin on from 00:01am on Friday November 22 until 23:59pm on Friday November 29. The ‘one stop deals destination’ will offer new Deals of the Day, as well as Lightning Deals – products available at a discount, in limited quantities, for a short period of time – with new deals becoming available as often as every five minutes.

In addition, Amazon’s Home of Black Friday customer experience will return to London for the third year running for four days (November 28 to December 1).

As well as a range of deals, visitors will be able to try out the latest products from beauty to tech, and preview the latest screenings from Prime Video.

Complementary workshops and experiences will range from cocktail masterclasses at the Amazon Bar, beauty makeovers from L’Oréal Paris and Christmas workshops with Amazon Handmade Artisans with more to be announced in the coming weeks.

Brands offering deals, experiences or prize giveaways at the pop-up experience will include Microsoft Xbox, Yankee Candle, Mattel and Maybelline to name just a few.

The pop-up will be held at The Arches, 26 Leake Street, Waterloo.

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