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Amazon Fashion steps out with Sarah Jessica Parker

SJP’s autumn/winter shoe collection will launch with UK retailer from October.

Amazon Fashion has unveiled a major collaboration with actress Sarah Jessica Parker.

Sarah Jessica’s autumn/winter footwear collection will launch on the UK site from October, including three exclusive colours of one of the classic shoe styles.

New and signature styles of pumps, heels and boots will be available, while three new colours of the Fawn court shoe – Dash, Flirt and Wink – will be exclusive to Amazon Fashion.

To complement the offering of the exclusive colours, customers who buy a pair will also receive an SJP dust bag personally signed by Sarah Jessica Parker.

Previous shoe collections from the Sex in the City and Divorce actress have seen high demand across the US following the initial launch almost a year ago.

“The chance to collaborate with Amazon Fashion in Europe is a massively exciting opportunity,” said Sarah Jessica Parker. “Amazon offers great support to its brands and designers and an exceptional experience for all its customers.

“After launching my collection with Amazon in the States nearly one year ago, we are now looking forward to curating a beautiful, creative and appealing collection for European customers.

“Linking arms with Amazon Fashion in Europe is a great privilege for us, and we’re looking forward to continuing to grow this relationship together.”

Susan Saideman, vp for Amazon Fashion Europe, added: “We know that Sarah Jessica Parker’s shoe collection is one that our customers in the UK will love.

“Previous collections have been in high demand in the US and now our customers across Europe can benefit from an expansive selection including some exclusive colours only available at Amazon.”

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