This ad will be closed automatically in X seconds.

Amazon introduces new Click & Collect offer

Counter enables shoppers to collect parcels from retail outlets and convenience stores.

Amazon has introduced a new network of staffed pick up points which allow customers to collect their parcels in-store at a partner collection, called Counter.

At launch, customers will have access to thousands of Counter locations in the UK and Italy, with more locations and partners coming on board across Europe in the future.

High street retail chain Next is one of the launch partners in the UK, joining Italian bookstore chain Giunti and the network of Fermopoint and SisalPay stores across Italy.

As Counter expands across Europe, Amazon is looking to bring on board both small and large businesses.

After shopping on Amazon.co.uk or Amazon.it, customers proceed to checkout and select a Counter pick up point as their delivery location. As soon as their package arrives at the store, the customer receives an email notification with a unique barcode as well as the address and opening hours of their selected store, and will have 14 days to collect their parcel. At the store, customers show the barcode to the partner store staff, who will scan it, retrieve the package, and hand it to the customer.

“With Counter, we’ve used technology to enhance and redesign the click and collect experience,” explained Patrick Supanc, Amazon director of lockers and pickup. “We’re excited for customers to experience this service at one of the thousands of stores now available for Counter, but we’re not stopping there.

“We’re now actively looking to bring even more partners onboard across Europe – from family-run corner shops to retail chains – businesses of all sizes can take advantage of the opportunity as we expand the Counter network for customers.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Gamingstat500x500
 
New research reveals the positive impact video games are having on the nation’s wellbeing....
HMMinions500x500
 
New range includes tees, hats and socks, water bottles, plus football kit among other lines....
HKredbground500x500
 
New deal includes magazines and books with first titles due to launch in Q1 2021....
CubeRWLC500x500
 
Cube will operate bespoke official merchandise stores at each of the 61 matches across the tournaments....
PeppaRegatta500x500
 
Including British outdoor brand, Regatta teaming with Peppa Pig on a new range of outerwear and leisure accessories....
PrimarkPrince500x500
 
New collaboration between retailer and sports-lifestyle brand mixes retro with modernity....
Get the latest news sent to your inbox
Subscribe to our daily newsletter