Counter enables shoppers to collect parcels from retail outlets and convenience stores.
Amazon has introduced a new network of staffed pick up points which allow customers to collect their parcels in-store at a partner collection, called Counter.
At launch, customers will have access to thousands of Counter locations in the UK and Italy, with more locations and partners coming on board across Europe in the future.
High street retail chain Next is one of the launch partners in the UK, joining Italian bookstore chain Giunti and the network of Fermopoint and SisalPay stores across Italy.
As Counter expands across Europe, Amazon is looking to bring on board both small and large businesses.
After shopping on Amazon.co.uk or Amazon.it, customers proceed to checkout and select a Counter pick up point as their delivery location. As soon as their package arrives at the store, the customer receives an email notification with a unique barcode as well as the address and opening hours of their selected store, and will have 14 days to collect their parcel. At the store, customers show the barcode to the partner store staff, who will scan it, retrieve the package, and hand it to the customer.
“With Counter, we’ve used technology to enhance and redesign the click and collect experience,” explained Patrick Supanc, Amazon director of lockers and pickup. “We’re excited for customers to experience this service at one of the thousands of stores now available for Counter, but we’re not stopping there.
“We’re now actively looking to bring even more partners onboard across Europe – from family-run corner shops to retail chains – businesses of all sizes can take advantage of the opportunity as we expand the Counter network for customers.”