2019 event surpasses Black Friday and Cyber Monday combined globally.
Amazon’s 2019 Prime Day was once again the largest shopping event in the retailer’s history across the globe.
Over the two days of Prime Day (July 15-16), sales surpassed the previous Black Friday and Cyber Monday combined.
Prime members purchased more than 175 million items throughout the event.
In addition, Prime Day was also the biggest event ever for Amazon devices, when comparing two-day periods – top-selling deals worldwide were Echo Dot, Fire TV Stick with Alexa Voice Remote and Fire TV Stick 4K with Alexa Voice Remote.
“Every year, we look forward to offering Prime members great deals across everything they need from homeware and fashion to the latest in tech and our own devices,” said Doug Gurr, UK country manager at Amazon. “This year we’re thrilled that members in the UK had access to more deals than ever before, helping make Prime Day 2019, the biggest global shopping event in Amazon history.”
In the UK, a record number of Prime members shopped during the 48 hours versus any other two-day period.
Deal categories most shopped for included wine, beauty, PC and home, with the Sony PlayStation Classic console among the bestselling deals.
In addition, Prime Day 2019 was another record breaking success for independent third party sellers, mostly small to medium-sized businesses.
Globally, these businesses far exceeded $2 billion in sales this Prime Day, making it the biggest Amazon shopping event ever for third-party sellers when comparing two-day periods.