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Amazon Prime Day to return on 12-13 July

Amazon’s annual Prime Day event is back on 12-13 July, with the 48-hour event offering Prime members products at up to 50% off.

The event takes in Prime members in the UK, Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the US, and, for the first time ever, Poland and Sweden.

Later this summer, Prime Day deals events will be held in India, Saudi Arabia, and the United Arab Emirates, as well as in Egypt for the first time.

New deals across all categories – from fashion and electronics to toys and home – will go live throughout Prime Day, with brands including the likes of Elemis, Rimmel, Philips, Samsung, Urban Decay, Shark, PUMA and Swaorovski among others all getting involved.

“Our Prime members across the UK will find the widest selection and best deals yet this Prime Day,” said John Boumphrey, UK country manager at Amazon. “From thousands of local British small businesses our members love, to the national brands and popular products they trust, Prime Day will help people save money, have fun and also shop small. But that’s not all – don’t forget, Amazon donates to the charity of each customers’ choice when they shop with AmazonSmile.”

Deals already running featuring names familiar to those in the licensing business include Prime members enjoying 60% off movies and TV shows such as Spider-Man: No Way Home, as well as being able to download over 30 free games from Prime Gaming including Star Wars Jedi Academy.

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