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Amazon reveals third annual Prime Day details

Retailer’s global deals event will take place in 13 countries this year.

Amazon has outlined plans for its third annual Prime Day – with this year’s event taking place across 13 countries.

China, India and Mexico are joining the 2017 celebration, which kicks off for Amazon Prime members on July 10 at 6pm.

Other countries taking part include the UK, US, Spain, Japan, Italy, Germany, France, Canada, Belgium and Austria.

There will be some 30 hours of deal shopping exclusively for Prime members, with new deals as often as every five minutes.

In addition, as a Prime Day exclusive, Amazon will reveal a brand new teaser of The Grand Tour for Prime members. The new footage, which is the first look at any filming from the hugely anticipated second season, sees Jeremy, Richard and James in Mozambique, Switzerland and the UK.

Small businesses and entrepreneurs can also take advantage of Prime Day – last year they saw orders nearly triple year over year on the day.

“Our members love Prime Day and we were thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members,” said Greg Greeley, vp Amazon Prime.

“Every side of our business is working to deliver more deals for a record number of shoppers. We even decided that 24 hours in a day just isn’t enough time to shop all of the great deals – so we’re giving Prime members 30 hours to shop on Prime Day.”

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