10 Clicks and mortar stores will enable small businesses to sell on high street for the first time.
Amazon is to open ten pop-up stores across the UK as part of a new model in partnership with small business network, Enterprise Nation.
The pilot scheme, which will run for one year and is called Clicks and mortar, will aim to support small businesses and give them the opportunity to sell on the high street for the first time.
The first shop opened in Manchester on June 3 and will be followed by shops in Wales, Scotland, the Midlands, Yorkshire and the south east.
The stores will sell homeware, health and beauty, food and drink, plus electronics. Swifty Scooters, Torro Cases and Altr for Men are among the brands taking part.
A £1 million SME apprenticeship fund from Amazon will be used to train over 150 full time apprentices to help the businesses increase sales.
Research on the pilot will be submitted to the government as part of the Future High Streets fund and strategy, reported Campaign.
“Small businesses are one of our most important customer groups and we’re thrilled to work with Enterprise Nation to design a comprehensive package to help entrepreneurs across the UK grow their businesses, both in-store and online,” said Doug Gurr, UK country manager at Amazon.