Amscan acquires Roald Dahl licence

The new Roald Dahl collection will feature costumes, accessories and wearables and will be ready to ship in Q4 22.

Available throughout Europe, Middle East, Africa, Australia, New Zealand, Singapore and Malaysia, phase one of Amscan’s styles will be ready to ship in Q4 for an on-shelf date of January 2023.

The initial range will comprise of over 20 styles, including many favourite Roald Dahl characters. Key icons from Matilda, including Miss Trunchbull, as well as the leading characters from Charlie and the Chocolate Factory, James and the Giant Peach, The BFG, The Twits and Fantastic Mr Fox, will be the first developed, with many more revealed throughout 2022.

Amscan hopes the range will be a hit for Book Week, and has ensured the collection includes styles for both children and adults, with matching options available on selected styles.

The new range has been designed in the UK and created in close collaboration with the Roald Dahl team to achieve costumes that are both wearable and authentic to the characters.

Lily Olley, lead costume designer at Amscan, commented: “Working on the new exciting range for Roald Dahl ahs been really great fun. Collaborating with the Roald Dahl team, reviewing the amazing illustrations to help design  costumes that capture the essence of the brand, whilst being mindful of the importance of sustainability and interactivity in today’s costume market.”

Amscan’s group licensing director, Mel Beer, added: “We’re delighted to be working with the Roald Dahl team to bring these classic characters to life, through a broad offering of costumes with coordinating accessories, designed in our unique Amscan style.”

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