This ad will be closed automatically in X seconds.

Amscan acquires Roald Dahl licence

The new Roald Dahl collection will feature costumes, accessories and wearables and will be ready to ship in Q4 22.

Available throughout Europe, Middle East, Africa, Australia, New Zealand, Singapore and Malaysia, phase one of Amscan’s styles will be ready to ship in Q4 for an on-shelf date of January 2023.

The initial range will comprise of over 20 styles, including many favourite Roald Dahl characters. Key icons from Matilda, including Miss Trunchbull, as well as the leading characters from Charlie and the Chocolate Factory, James and the Giant Peach, The BFG, The Twits and Fantastic Mr Fox, will be the first developed, with many more revealed throughout 2022.

Amscan hopes the range will be a hit for Book Week, and has ensured the collection includes styles for both children and adults, with matching options available on selected styles.

The new range has been designed in the UK and created in close collaboration with the Roald Dahl team to achieve costumes that are both wearable and authentic to the characters.

Lily Olley, lead costume designer at Amscan, commented: “Working on the new exciting range for Roald Dahl ahs been really great fun. Collaborating with the Roald Dahl team, reviewing the amazing illustrations to help design  costumes that capture the essence of the brand, whilst being mindful of the importance of sustainability and interactivity in today’s costume market.”

Amscan’s group licensing director, Mel Beer, added: “We’re delighted to be working with the Roald Dahl team to bring these classic characters to life, through a broad offering of costumes with coordinating accessories, designed in our unique Amscan style.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LStreff500x500
 
The new structure will see Lisa Streff overseeing global licensing strategies....
AldoDisney500x500
 
The collaboration encompasses six unique product packages of the most renowned Disney Princesses - Tiana, Jasmine, Belle, Snow White, Ariel and Cinderella....
CB40500x500
 
Character World and Eat Glitter and Shine have both teamed with the property as it continues its 40th anniversary celebrations....
SPistols500x500
 
The prints are from English artist, Jamie Reid, known for his distinct style of décollage in the Avant Garde art movement and who helped to define the image of punk rock in the 1970s....
RCFortnite500x500
 
MGM has teamed with Epic Games with outfits and cosmetics available in the Fortnite Item shop until 21 May....
Giganto500x500
 
The company will develop a wide range of toys for the Cyber Group Studios property, beginning with a debut collection due to launch for spring 2023....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.