Party and dress-up licensee launching line of foil balloons to coincide with new movie.
Party product and dress-up licensee Amscan is inviting retailers to join The Lion King pride as it launches its latest officially licensed line.
Disney’s new Lion King Movie will be roaring into UK cinemas on July 19 2019, which also marks the 25th anniversary of the release of the original film and Amscan product is available to pre-order now.
Consumers looking to celebrate the circle of life can do so with the new range of foil balloons, which include a Super Shape, a regular foil and a Mini Shape. These complement the existing Simba Airwalker.
“We’re really excited about the launch of these new lines,” stated Amscan’s marketing executive Charlotte Terry. “The trailer has been viewed over 37 million times on YouTube, so we know there is a huge level of interest in the upcoming film.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
