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An international view: “This time has also been an opportunity to learn”

Xilam Animation’s Capucine Humblot on why she hopes the collaborative approach of the past few months will continue in the long-term.

The COVID-19 pandemic has affected every country across the globe. has been catching up with a selection of licensors and licensing agents from Europe, the US and Russia to find out more about how their businesses have been affected and how they see the rest of 2020 playing out.

Today, we head to France to get the views of Capucine Humblot, head of licensing and merchandising, Xilam Animation.

“In a business where, even before the crisis, it was important to take nothing for granted, this sentiment feels even more relevant today. We need to always maintain awareness of the risks posed at every level of our industry – for brand owners, licensees and retailers – and ensure we have systems in place to anticipate and react to any unexpected obstacles and challenges.

I think this crisis has seen the different sectors of the international licensing market become more connected than ever before as we try to limit the impact together and I hope this collaborative approach is something that will continue in the long-term.

This time has also been an opportunity to learn, gain new insights, expand our knowledge and enjoy new experiences thanks to the webinars hosted by many partners such as Licensing International. The chance to be in direct contact with the global licensing industry and discuss our concerns, perspectives and plans for the future has been hugely valuable.

This is a challenging period for everyone but I’m confident it offers a unique chance for everyone to take stock, innovate and come out of this stronger than ever. At Xilam, we’re using this period to rethink the way we build and forge brand strategies, particularly in relation to sustainability, and to look at how we build sustainable brands, with sustainable products from sustainable partners for the long-term.”

This feature originally appeared in the summer 2020 edition of Licensing Source Book. To read the full publication, click on this link.

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