Andersen Press readies for a bumper Elmer Day celebration

Elmer Day returns on 28 May with a return to in-person and bookshop events around the country, plus a herd of new partnerships, and paperback of the latest Elmer picture book Elmer and the Bedtime story by the late David McKee.

Elmer Day is Andersen Press’ annual celebration of the classic patchwork elephant, encouraging book shops, libraries, schools, nurseries and families to celebrate Elmer’s message of friendship, inclusivity and to ’embrace everyone’s colours’.

The free activity pack has already had over 1,500 downloads and includes a selection of activity sheets and ideas for games, lessons and story times featuring Elmer. There are also new resources from charity partners The Sleep Charity with sleep hints and tips based on the latest Elmer book Elmer and the Bedtime Story; activities from LGBT+ charity Just Like Us extending the Elmer Pride activity from 2021; and resources from anti-bullying charity partner Kidscape.

In person events are also back with Elmer costume appearances and story times in Waterstones stores in Kensington, Altrincham, Manchester Deansgate and Arndale Centre.

Chessington World of Adventures will celebrate the Elmer’s Flying Jumbo ride with a special Mardi Grrra! event on 27 May, while audio platform Yoto has launched its first ever Elmer title called The Elmer Collection.

In addition, Dennicci has launched new babywear ranges with Matalan and Tu at Sainsbury’s, while Robert Frederick has launched Elmer storage boxes with The Works. Rainbow Designs and Danilo are also hosting social media competitions.

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