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Animaccord brings Masha and the Bear to Mexico’s FYJA Flower Festival

Animaccord’s popular preschool brand, Masha and the Bear made its mark at the recent FYJA Flower Festival in Mexico City, which took place to celebrate the local Children’s Day.

Miel Carlota – Animaccord’s partner which has recently launched a Masha and the Bear honey line across Mexico in retailers including Walmart, Amazon and Soriana – presented the licensed honey line at the FYJA Flower Festival to mark the start of the partnership.

The festival also featured an exclusive Masha and the Bear-themed area, where thousands of visitors enjoyed activities such as photo opportunities, interactive workshops and product sampling of Miel Carlota’s honey.

Renowned for its dedication to Mexico’s floral and botanical heritage, the festival offered a perfect setting for children to explore nature. During the event children created crowns with daisies – known to be among the favourite flowers of bees – aligning with the festival’s theme of promoting plant life and environmental awareness.

Animaccord further amplified the festival experience with social media coverage, live videos and a specially designed Instagram filter.

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