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Animaccord steps up with Crocs collaboration

Masha and the Bear branded footwear due to launch in various markets following new deal.

Animaccord has secured a new fashion collaboration for its hit preschool brand, Masha and the Bear with Crocs.

The casual footwear specialist will create and launch an exclusive range of Masha and the Bear-branded products in various markets this summer.

“We are extremely excited about our partnership with Crocs that will be distributing a licensed Masha and the Bear footwear collection around the world,” commented Alexey Merkulov, cco at Animaccord. “Together we’ll brighten up the days of kids and their parents everywhere with unique style and creativity.

“Our cartoon shares lots in common with Crocs – everything from a ‘colourful’ mood to a real fan base. Therefore, we cannot wait to see little ones wearing their legendary clogs with their lovable characters and adults with branded Jibbitz on their footwear, uniting families all over the world in the original Crocs and a matching Masha and the Bear style.”

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