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Animal Planet launches bespoke range with Ideal World

Animal Planet – part of the Warner Bros. Discovery family of brands – has partnered with multi-channel home shopping retailer Ideal World to launch an exclusive pet grooming range across its platforms.

In a TV shopping first for Animal Planet, its specially formulated, ready to use pet grooming products will air for sale on Ideal World and also be available to purchase on Ideal’s website.

The Animal Planet range has been designed to help keep pets clean, free of tangles, have brighter coats and smelling fresher.

Products include dry shampoo for dogs and cats, stain and odour spray, detangling spray, deep cleaning shampoo, soothing shampoo, puppy shampoo and pet cologne.

“We’re thrilled to be partnering with Animal Planet to share their fantastic range of products with our customers,” commented Lesley Williams, buyer at Ideal World. “We really hope it’s the start of an ongoing relationship with the brand.”

Hamish Morjaria, ceo at Ideal World, continued: “The UK’s dog and cat population has soared in the past couple of years and a significant number of our customers are now pet owners. They like to spend money on treating and pampering their pets so we’re broadening our pet product portfolio to help engage them. This is a great partnership with a growing brand and we’re sure the products will go down well with our customers.”

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