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Animal Planet UK licensing programme expands with raft of new licensees

Animal Planet – which is part of the Discovery family of brands – has seen growth in its UK licensing programme to start the New Year.

IPR Licensing has expanded the roster with six new partners. These include Poetic Brands for sustainable apparel product ranges across adults, kids and baby, with exclusive retail collections in development for 2022. This will be complemented with hosiery from Roy Lowe & Sons.

Meanwhile, Crackerjack will launch a natural beauty, bath and gift product line. A new deal with Danilo includes 100% recycled and recyclable greeting cards and wrap, while Assured Products will launch a range of pet hygiene products.

Benross is on board for projectors, torches and lighting, plus a pet grooming range including hair dryers for pets and grooming tables.

The new partners join existing licensees Biobuddi, DC Thomson, Mojo Fun and Prime 3D.

“Animal Planet is a much-loved brand with a mission to engage and excite audiences who are passionate about wildlife and protecting wild spaces through compelling storytelling,” commented IPR Licensing’s Tina-Louise Foster. “The ranges being developed by these new licensees will do just that, with every product telling a story.”

Ian Woods, svp international consumer products at Discovery, added: “We are thrilled to welcome these new partners to the Animal Planet UK licensing programme. We know that families will love the innovative ranges and the products will inspire children to discover more about the animals and the world we share.”

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