This ad will be closed automatically in X seconds.

Animal Planet UK licensing programme expands with raft of new licensees

Animal Planet – which is part of the Discovery family of brands – has seen growth in its UK licensing programme to start the New Year.

IPR Licensing has expanded the roster with six new partners. These include Poetic Brands for sustainable apparel product ranges across adults, kids and baby, with exclusive retail collections in development for 2022. This will be complemented with hosiery from Roy Lowe & Sons.

Meanwhile, Crackerjack will launch a natural beauty, bath and gift product line. A new deal with Danilo includes 100% recycled and recyclable greeting cards and wrap, while Assured Products will launch a range of pet hygiene products.

Benross is on board for projectors, torches and lighting, plus a pet grooming range including hair dryers for pets and grooming tables.

The new partners join existing licensees Biobuddi, DC Thomson, Mojo Fun and Prime 3D.

“Animal Planet is a much-loved brand with a mission to engage and excite audiences who are passionate about wildlife and protecting wild spaces through compelling storytelling,” commented IPR Licensing’s Tina-Louise Foster. “The ranges being developed by these new licensees will do just that, with every product telling a story.”

Ian Woods, svp international consumer products at Discovery, added: “We are thrilled to welcome these new partners to the Animal Planet UK licensing programme. We know that families will love the innovative ranges and the products will inspire children to discover more about the animals and the world we share.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Ecover has unveiled a bespoke Mr. Men Little Miss character with her own story book - Little Miss Waste Less - to inspire generations to reduce their impact on the planet by wasting less....
Pantone has unveiled its Colour of the Year for 2023, describing Viva Magenta 18-1750 as 'vibrating with vim and vigor'....
The collection combines Robert Graham's signature wearable art design with iconography from the science fiction franchise....
Including Licensing Matters Global welcoming new licensees to the Fruit-tella programme....
The digital publishing specialist will be producing and distributing audiobook content based on a selection of Banijay's intellectual properties....
NEXT has partnered with Tom Joule to acquire out of administration the majority of the assets of Joules via a newly formed company for £34 million to be settled in cash....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.