BLE’s popular event director takes on role following two months as interim md for the division.
Anna Knight – the event director for Brand Licensing Europe – has been promoted by Informa Markets to vice president of the Global Licensing Group.
Anna (pictured at last year’s BLE) has spent the past two months operating as interim md for the division.
Anna has worked for Informa Markets – previously known as UBM – for ten years. In her new role, she will continue to be responsible for the strategic and commercial performance of BLE, as well as Licensing Expo in Las Vegas, the annual executive conference, Licensing Leadership Summit and the group’s media division, License Global.
She will also work in partnership with Informa Markets Asia in the delivery of Licensing Expo China and Licensing Expo Japan.
“We are delighted that Anna will be stepping up to take on the role of group vice president,” said Rick McConnell, Informa Market’s North American president. “She has done an amazing job of reinvigorating BLE over the last four years, smashing every target possible along the way.
“Over the last two months, she has proved that she knows this market inside out – and is incredibly well-connected and well-respected within it – and has really exciting and quite ground-breaking ideas for propelling the group forward, revolutionising the products within it and further cementing our position at the heart of the global licensing community.”