Anne will continue to oversee the kids and baby division, plus take lead on commercial aspects of business.
Anne Bradford is taking on the newly created role of commercial director at Poetic Brands.
Anne (pictured) joined the licensee in September 2019 to build the kids and babywear division, which has enjoyed strong growth over the last 18 months.
Anne will continue to oversee the kids and baby division, as well as taking on the overall lead on sales and commercial aspects of the business.
“Given the retail landscape over the past 12 months it’s been quite a challenge (understatement) to get to where we are, but as always great things can’t be achieved without a great team in place to do this,” commented Anne. “I have received a huge amount of support from everyone at Poetic Brands since day one and they really are an incredible team.”
Elliott Matthews, md of Poetic Brands, commented on LinkedIn: “I’m sure that you’ll all join me in congratulating Anne and wishing her every success in the new role.”