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Anthony Joshua weighs in with The Memento Group

International sports licensing, retail and memorabilia business, The Memento Group has secured a long-term licensing agreement with heavyweight boxing champion, Anthony Joshua.

The agreement – which runs for an initial three-year term – will enable Anthony to sell his own authentic memorabilia via a dedicated retail platform hosted at, as well as through pop-up retail concessions set at all his future fights.

Fans can also reach the online retail site via

Anthony Joshua becomes The Memento Group’s first major non-motorsport licensing client to benefit from its white label memorabilia retail solution. The company already works with Formula 1 and 24hrs Le Mans operator, Automobile Club de l’Ouest.

Items available in the first memorabilia drop include replica framed shorts; signed AJBOXING gloves; signed prints of various fights; a frame canvas piece from the Joshua vs Klitschko fight; and a canvas piece in acrylic from the Joshua vs Klitschko fight.

“I’m delighted to begin this partnership with The Memento Group which will enable fans to participate in my boxing story and rise to world champion,” commented Anthony. “Having the ability to offer items via a credible and responsible partner that fans know they can trust is very important to me. I look forward to developing this relationship as I continue on my journey to become the undisputed Heavyweight World Champion.”

Barry Gough, ceo of The Memento Group, added: “Anthony Joshua is the real deal, and we are so excited that he has chosen to work with The Memento Group, as when it comes to sports memorabilia, people also want to know that they’re getting the real thing.

“It’s our mission to enable fans to own those special moments with exclusive access to authentic merchandise. Our proven track record not only assures customers that they are getting the genuine article, but with our guaranteed Certificate of Authentication, we also help to protect their investment. It is a genuine win-win and the perfect solution for all concerned.”

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